Investment opportunity in the food, wine and cultural sector in the Langhe

An attractive investment opportunity is offered in a well-established business active in the cultural, food & wine, and tourism sectors, located in the heart of the Langhe, a UNESCO World Heritage region globally renowned for its wine excellence.

Business includes:

• A thematic museum dedicated to the world of wine
• A wine shop featuring a wide selection of local wines
• A bookshop and retail area offering themed merchandise
• Experiential and educational services for visitors

The location benefits from high visibility and a steady flow of visitors, with over 80,000 visitors per year and a well-established international clientele. The business operates with an active commercial model, generating sales both on-site and through worldwide shipping, and is supported by strong media exposure in national and international magazines and television. A distinctive feature is the strong integration between the cultural component and the retail experience, resulting in a high level of visitor engagement.

Key Strengths

• Strategic location: situated in the heart of the Langhe, close to the region’s main attractions
• Well-established tourist flows: high number of annual visitors with a strong international presence
• Distinctive concept: a unique thematic museum featuring a collection of significant historical and cultural value
• Integrated business model: revenues generated from admissions, direct sales, tastings, and experiential activities
• Recognized brand: strong visibility and a well-established position in the tourism and food & wine sector
• Loyal customer base: repeat purchases and long-standing relationships, including with international clients

The company offers significant growth potential through the expansion of experiential offerings, integration with the hospitality sector, and further commercial development of the brand in international markets.

The sale of 100% of the company’s shares is being considered.

Confidential negotiations.